Play # 011 Cold Call Your Way to Product Market Fit

Welcome to the Play # 001 of the Founders GTM Newsletter. Each week I will bring you one GTM play that is tested through scaling multiple 7-figure B2B businesses that you can put into action to scale your business.

In today's issue, I want to break down 3 reasons why every bootstrapped founder should start with cold calling as part of the outbound strategy when getting to the product market fit.

1. Cold Calling is Cost-Effective

It requires minimal resources and can be done with just a phone and an internet connection. This makes it ideal for startups that are bootstrapping their business and need to keep costs low. Cold calling also allows you to target specific audiences that may be interested in your product or service. You can tailor your message to the needs of the customer, which increases the chances of making a sale.

2. Instant Feedback

Cold calling also allows you to build relationships with potential customers quickly. You can use it as an opportunity to learn more about their needs and how your product or service can help them solve their problems. This helps you better understand your target market and develop more effective strategies in the future. You can get real-time feedback through conversations. Cold calling also helps you get feedback from potential customers quickly compared to other outbound sales channels. You can use this feedback to refine your product or service before launching it on a larger scale. This helps you ensure that your product or service meets customer needs before investing too much time or money into it.

3. Generate Leads

Finally, cold calling is an effective way to generate leads for your business quickly. You can use it as an opportunity to introduce yourself and your company, explain what makes you unique, and explain why customers should choose you over other competitors in the market. This helps you create interest in your product or service before launching it on a larger scale, which increases the chances of success when scaling up your business later on down the line.

Final Thoughts

In conclusion, cold calling is an effective go-to-market strategy for B2B startups when trying to bootstrap and get to product market fit while scaling their business. It’s cost-effective, allows you to build relationships quickly with potential customers, provides feedback from potential customers quickly, and generates leads for your business quickly – all of which are essential when trying to scale up a startup successfully without breaking the bank!

See you again next week.

-Collin Mitchell