Play #017 Three Ways to Stand Out with Cold Outbound

Welcome to the Play #017 of the Sales Transformation Newsletter. Each week I will bring you one Sales play that is tested through scaling multiple 7-figure B2B businesses that you can put into action to scale your business.

This sales play is sponsored by Humantic AI which helps sellers sell the way their buyers want to buy. You can take it for a test drive Here

Cold outbound sales can be a challenge for B2B SaaS companies. It’s hard to stand out from the crowd and get your message across. But there are ways to be creative and make your cold outbound sales motion more effective. Here are three of the best ways to cut through the noise with your outbound sales motion.

1. Personalize Your Messages

Personalizing your messages is one of the best ways to stand out from the competition. Instead of sending generic emails, take the time to research each prospect and tailor your message accordingly. Include details about their company, their industry, or even their personal interests. This will show that you’ve taken the time to get to know them and make them feel valued as a potential customer. Once you have done your research and you are ready to send your message be sure to use Humantic AI to personalize the worrying style to the recipient's personality to increase your replies by 50% or more.

2. Use Video

Video is an effective way to grab attention and engage prospects in a more personal way than text-based messages can provide. You can use video in your cold outbound sales motion by creating personalized videos for each prospect or by using video tools like Vidyard or BombBomb. Your videos should feel like a sales pitch. Make sure you are offering value and creating intrigue in your videos with a clear call to action at the end of your video.

3. Leverage Social Media

Social media is a great way to reach potential customers in a more casual setting than traditional cold outreach methods allow. You can use social media platforms like LinkedIn, Twitter, or Facebook to connect with prospects, share valuable content related to what it is you can help them with, and get a conversation started. Be sure to engage with your prospects and others on their team as well. This will help it so you are top of mind with your prospects. Posting regularly on social media is also a great way to build trust with your prospects and something that I highly recommend.

Final Thoughts

These are just three of the best ways you can be creative in your cold outbound sales motion for B2B SaaS companies. By taking the time to personalize messages, leveraging video, and using social media strategically, you’ll be able to stand out from the competition and increase your chances of success with cold outreach efforts!    

See you again next week.

-Collin Mitchell