Play #019 Crush Your Quota With Video

Welcome to the Play #019 of the Sales Transformation Newsletter. Each week I will bring you one Sales play that is tested through scaling multiple 7-figure B2B businesses that you can put into action to scale your business.

This Sales Play is sponsored by the Sales Transformation Podcast, where we drop daily episodes that are 10 mins or less to help transform the way you sell. You can listen Here

Using video in your B2B SaaS sales process can be a great way to engage potential customers and increase conversions.

I was an early adopter of using video, and I’m still a huge fan of video for many reasons. 🎥

Yet, I’m still shocked at how many B2B sales teams are still not using video regularly in their sales process. 😱

And even when teams use video, they often only use it for prospecting when there are so many other great ways to use it.

Today I want to tell you how my team and I are using video so you can get started with crushing your quota by implementing video in your sales process.

Videos can help you explain complex concepts, demonstrate the value of your product, and build trust with potential customers.

A simple way to know when you should use a video is to remember that if your message is more than a couple of lines, it's a good idea to send a video.

Videos are a great way to stand out from the crowd when prospecting via email or on social, but they are also a great way to build more trust with an engaged prospect.

Here Are Five Ways My Team And I Use Video

1. Emails & LinkedIn Prospecting

2. Pre-meeting Reminders

3. Post-meeting Recaps

4. Email replies

5. Hand-off Intros

Now you can use any video tool you like, and I have used them all but one that is great in BombBomb.

You want your videos to end with it being very clear what you are asking or what the next step is.

So wrap your videos up with a strong call to action every time.

Your videos don’t need to be perfect, it's actually better if they are not as it shows your human.

I have a one-take-only video policy and only make an exception if I royally mess it up.

So get out there are start looking for opportunities in every stage of the sales process to use videos.

See you again next week.

-Collin Mitchell