Play #026 Three Tips To Up Your Cold-Calling Game

Welcome to the Play #026 of the Sales Transformation Newsletter. Each week I will bring you one Sales play that is tested through scaling multiple 7-figure B2B businesses that you can put into action to scale your business.

This week's Sponsor is Monster Connect  which helps cold callers have 10X more conversations in every cold calling block. Check out Monster Connect and tell them I sent you to get a Free Dial Session.

Are you tired of constantly struggling with cold calling?

You're not alone; many sellers are in the same boat.

I have made over a a half of million cold calls in my sales career.

And I still don’t do it perfectly everytime.

The biggest change from having that many cold calls under my belt is that I just don’t care if I book the meeting or not.

That can be your super-power too with cold calling too if you can change your mindset.

Here are 3 strategies that will turn around your cold-calling game.

1. Research before you dial:

Knowing who you're talking to, their needs, and the problems they tend to struggle with is key.

Take a few minutes to research the person, either before you call or when you build your list.

Have this information handy before picking up the phone. This will help you tailor your pitch, ask relevant questions, and establish rapport quickly.

It will also show that you actually took the time before picking up the phone and help you stand out from every other cold caller.

2 Master your opening statement: 

Based on what you know about the person and their company, you can personalize how you open up the conversation.

You should have a few different flavors of your opener and master each of them so they feel natural. Every person you call is different, and you can customize your approach with each of them to get into more conversations. 

You should only have a max of four cold call openers to master, as that will cover different personality types and will be easy to manage.

3. Embrace rejection:

Rejection is the nature of cold calling. So get used to it, get comfortable with it, and start eating rejection for breakfast.

The best cold callers I know have success because they know conversation jiu-jitsu or the gift of gab. They are successful because of their mindset shift, which makes them confident on the phone.

It’s important to detach from the outcome of every call and understand that you can do everything right and slay the call but still get hung up on or told no.

If you start to make these changes, it can drastically change you as a seller. The phone is still one of the most powerful tools for sellers. And when you master this channel, you can solve your pipeline problem, which is the root of all sales problems.

See you again next week.

-Collin Mitchell