Play #028 Is Cold Calling Back In Style?

Welcome to the Play #028 of the Sales Transformation Newsletter. Each week I will bring you one Sales play that is tested through scaling multiple 7-figure B2B businesses that you can put into action to scale your business.

Like all good things that go "out of style," they come "back in style."

Now, I’m not saying that the effectiveness of the phone has gone out of style.

But the phone is an essential part of the go-to-market strategy that went out of style.

Teams have relied too much on email and social as an outbound channel.

Both of these have now become more and more difficult to have success with.

With all the automation, sh** personalization tools, and gimmicky AI, there is more noise than ever.

It is hard to stand out for SDRs, BDRs, and AEs in that prospect.

The phone is the most powerful tool for sales teams today, regardless of what the fake GURUS on LinkedIn might say.

Yet it is still so underutilized by sales teams.

I get to talk to sales leaders every day.

And they are all telling me they book more phone meetings than they used to.

So now is the time for sales leaders to build a strong calling culture and for sellers to level up their skills on the phone.

The phone is so powerful because it is the easiest way to build a human connection.

AI and automation are good for many things, and I am by no means an anti-technology person.

The problem is that most teams don’t use it properly and rely on it heavily.

The most simple thing sales teams can do is have daily call blocks and use what they learn from each block to get 1% better for the next call block.

See you again next week.

-Collin Mitchell