Play #034 You Need to Guest on Podcasts

Welcome to the Play #022 of the Sales Transformation Newsletter. Each week I will bring you one Sales play that is tested through scaling multiple 7-figure B2B businesses that you can put into action to scale your business.

In the next three weeks, I will drop a course on how to guest on 30 top podcasts in 30 days. After guesting on 100+ top shows which grew my brand, opened doors, and contributed to over $1M in revenue, I want to share how it can be duplicated. If interested, simply say YES on this poll, and I’ll send you 50% off when we launch.

In today's digital age, business leaders constantly explore new avenues to gain a competitive edge. One powerful strategy that has gained significant traction is guesting on business podcasts.

I have personally guested on over 100 podcasts and generated over $1M + in revenue from guesting on podcasts.

Revenue is often the top priority of any business leader, but there are so many other benefits I want to explain as well.

Here are the top three things I have experienced in my podcast guesting journey.

Grow Your Brand & Reach

Guesting on business podcasts provides a remarkable opportunity to amplify your visibility and expand your reach.

I never realized that podcasts possess dedicated audiences hungry for industry-related insights and establish the trust of the host and anyone they bring on their show.

By leveraging the established listener base of reputable podcasts, you can capture the attention of potential customers, clients, and partners who may have otherwise been difficult to reach.

With every guest appearance, you extend your brand's reach, foster brand recognition, and increase the likelihood of attracting new business opportunities.

I have grown my presence across all platforms by over 400x by guesting on podcasts.

Establish Thought Leadership & Credibility

Becoming a recognized thought leader in your industry is a paramount goal for any business leader, yet many still don’t put in the effort or know where to start.

Guesting on business podcasts allows you to share your knowledge, insights, and success stories with a targeted audience, and your message will resonate.

These appearances position you as an authority, enhancing your credibility and professional reputation.

You become a trusted source of information in your space by discussing industry trends, offering practical advice, and engaging in insightful conversations.

Being a podcast guest gave me a platform to share my experiences and unique perspectives and establish my credibility.

Relationship Building

Every business leader knows that relationships are invaluable.

Guesting on business podcasts introduces you to influential hosts, fellow guests, and an audience within your industry.

Guesting on podcasts is one of the most effective and enjoyable ways to build relationships that create a powerful network.

One of the unexpected benefits of guesting on podcasts was building relationships with the hosts. Most hosts are highly connected and successful business professionals.

These connections opened doors to new partnerships, expanded my network of like-minded professionals, and generated additional revenue streams through collaborative ventures.

Conclusion: 

As I mentioned, these are the three benefits outside of the most obvious, which is to drive revenue. Guesting on podcasts can generate short- and long-term gains for you and your business. It’s important to know what those are, set goals, and build your strategy.

See you again next week.

-Collin Mitchell