Welcome to the Play #035 of the Sales Transformation Newsletter. Each week I will bring you one Sales play that is tested through scaling multiple 7-figure B2B businesses that you can put into action to scale your business.

In the next two weeks, I will drop a course on how to guest on 30 top podcasts in 30 days. After guesting on 100+ top shows, which grew my brand, opened doors, and contributed to over $1M in revenue, I want to share how it can work for you. The course will be $199, and you can join the waitlist for early access and get 50% off HERE.

Most sellers are doing LinkedIn all wrong. 🙅‍♂️

Most sellers are only on the platform to take advantage of it rather than contribute.

And for the idiots that think sales is "just a numbers game," I can see how they think connecting and pitch-slapping is a sound strategy.

When LinkedIn is done right, it can be both an inbound and outbound channel for you.

First, let's talk about some basics before getting started.

Optimize your profile:

• Craft a compelling headline that communicates your value proposition.

• Write a detailed and engaging summary that highlights your expertise.

• Add relevant keywords throughout your profile to improve search visibility.

• Use a professional profile picture and customize your background image.

Build a strong network:

• Connect with people in your target market, including prospects, customers, and industry influencers.

• Connect with 100 people every week.

• Engage with others' content by liking it and adding thoughtful comments.

Share valuable content:

• Share original content that addresses your target audience's pain points and challenges.

• Share industry insights, thought leadership articles, case studies, and success stories.

• Use various formats like articles, videos, infographics, and slideshows.

• Engage with your audience by responding to comments.

Once you have the basics, if you follow these regularly, for me, I engage daily and post 2-3 times per day.

LinkedIn will become an inbound channel for you. It will drive website traffic and DMs from people wanting to have a conversation.

Now, I’m not against using LinkedIn for outbound.

And if you follow the basics I mentioned, it becomes much more effective as part of your outbound as you become more of a trusted authority in your space.

Just avoid the connect and pith-slap approach that folks still use. It is distasteful and ruins your reputation.

The two effective ways to use LinkedIn are to connect and build familiarity for outreach on other channels like phone and email, and to send messages referencing the other channels.

Following these steps, I have sourced over $3M in pipeline, closed over $1M in revenue, and grown my following to 25K followers.

See you again next week!
-Collin Mitchell-